Art Journal

Some thoughts and pictures from the
Beautiful Paradise Peninsula

(otherwise known as the Wirral)



Sunday, 7 March 2010

A Postcard from Port Sunlight

Recently we took a trip to Port Sunlight Village which is about 20 minutes from home.

This lovely village was built by Lord Leverhulme in 1888, for his employees in the Lever Brothers soap factory. The name comes from the famous Sunlight soap. There are 900 listed buildings - each block of buildings was designed by a different architect so the place doesn't look like a housing estate. Until the 1980's all residents were still Unilever employees, but now the houses can be bought and sold privately.


As well as houses he provided a cottage hospital, schools, a concert hall, an open air swimming pool, a church and a temperence hotel. The village is beautifully laid out around central gardens .... and looks idyllic even on a grey winter's day. But for me, the real reason to visit is for The Lady Lever Art Gallery.... this beautiful gallery is one of Wirral's hidden gems.
                                     
 It houses Lord Lever's amazing collections - he was the typical wealthy Victorian  and spent his life acquiring "stuff" - only his "stuff" is exquisite Wedgewood, sculptures, china, all things Napoleon and wonderful furniture. He built the lovely gallery in memory of his wife - and his collections fill the rooms.

                                                
He also bought Victorian paintings - some are decidely average - but there is a fabulous collection of Pre-Raphaelites which I love.

They're all here - Rosetti, Holman Hunt, Burne-Jones, Ford Madox Brown and of course Millais himself.
I love these paintings -  and I love looking for the symbolism and meaning in the intricate details.
Later Lord Lever started buying up works that could possibly be used for advertisements ... this Millais was used in early Pears soap campaigns.


There is a charming collection of Soap adverts:

Cheap prints of this painting could be obtained by collecting the wrappers of Sunlight Soap, and we think loyalty schemes from the big supermarkets are new! Lord Lever was a man ahead of his time!

After all, this was a man who, vexed by the amount of taxes he was forced to pay to use the Manchester Ship Canal, built his own port on the River Mersey! It's not there now, but the early soap factory has grown into the multi national Unilever which is a huge employer in the area.

After a cup of coffee and a slice of cake in the gallery cafe, we headed to the small museum nearby, which shows you everything you need to know about Port Sunlight ... about Lord Lever himself, but more importantly about his workers. It's a fascinating story!




I know all things vintage is a big trend these days, especially in Blogland ...

.... but I don't think I want to swap my washing machine for one of these, do you?

6 comments:

  1. No I agree about the washing machine!
    I have a book about LL and Port Sunlight in my to be read pile!
    I love the PR art movement. We live in a road named after one of the artists!
    Shame it's right the other end of the country to me I would dearly love to visit.
    Lisa x

    ReplyDelete
  2. I've really enjoyed this post, Kathy! We visited Port Sunlight a few years ago mainly to see the Lady Lever Art Gallery which I loved but we also enjoyed looking around the village and the little museum you mention - it was all so interesting. The old soap advert posters are wonderful - don't think I'd want to be without my washing machine either:)

    ReplyDelete
  3. What a great post! We visited Port Sunlight a couple of years ago for a family wedding, so I knew a little about the history. Now I know a whole lot more. Now off to take Oscar for a swim.... towel in back of car and waterproof bedding :) Have a good week! Ros

    ReplyDelete
  4. Thank you that was so interesting!! My Nan and Great Gran used to wash with the washboards and soap!!
    xxxx

    ReplyDelete
  5. Ive never done Port Sunlight - I really must. I love places like this - Ive been to Bournville - the Cadbury village, and also Saltaire near Bradford. They are such fascinating places. I once was made redundant because Lever Brothers bought the company that I worked for! xx

    ReplyDelete
  6. I've had to read over this post a few times to take it all in. I've always wanted to visit Port Sunlight. What a place to live! I always love to look over old advertising products and posters. Thanks for all the lovely images and very interesting information. I may get to visit one day? I did without a washing machine for about 6 months, but I did visit the local launderette every week! x

    ReplyDelete

LinkWithin

Related Posts with Thumbnails